While the title has evolved, a social media manager typically posts content and manages community. As a strategist, I build the "plumbing to your poetry": your messaging framework, content pillars, and systems. I design the blueprint; you (or your team) build the house.

Nope. I'm not a content creator or community manager. I'm the strategist who figures out what you should be saying, who you're saying it to, and how to build systems so posting becomes sustainable and effective.

I run a behavioral audit of your current presence, identifying what's working (and what's not). You leave with a prioritized "Start, Stop, Scale" roadmap. Note: This requires an application to ensure fit.

Small business owners, solo practitioners, and lean teams who need a stronger social presence. Also for brands that feel their current social strategy is a "second job" with little return.

Most agencies and managers rely on blanket advice, generic templates, and trend-chasing playbooks. I don’t do that.

Your brand's strategy should come from YOUR audiences' behavior, sentiment patterns, brand truth, and competitive language. This is why it works. It is customized, evidence-backed, and built to last.

I design strategy from the inside out; Grounded in what makes your brand distinct and what your audience actually responds to.

Yes, and it’s one of the reasons my work is so effective.

I use AI as an extension of my expertise: for auditing, ideation, pattern detection, insight translation, and faster iteration. It does not replace my IP or strategic thinking, it sharpens it.

AI is my microscope for spotting signals humans miss, and my sketchbook for exploring creative directions quickly. The thinking, decisions, and narrative direction all come from me.

If you want to integrate AI into your own workflow, I can guide you. I help clients use AI intelligently as a strategic advantage that reduces workload while improving clarity and output.