Social performance analytics that show you what's working and why. Choose your level of insight.
90-day deep-dive analysis of your social content. Strategic Report with Start/Stop/Scale verdicts delivered in 10 business days, plus ongoing dashboard access.
Full dashboard access with daily data sync. All performance views, scoring, and exports. Connect your accounts and start exploring immediately.
Start with the dashboard and layer in strategic reporting at your cadence. No full audit required. Get ongoing Start/Stop/Scale verdicts without the upfront commitment.
Link your LinkedIn, Instagram, or other social platforms. We handle the data pipeline.
Our proprietary methodology scores every post using weighted engagement, resonance, and impact metrics.
Start/Stop/Scale verdicts you can act on today, plus an ongoing dashboard to track progress.
Standard tools give you numbers. We give you answers.
Other tools stop at the data. We start there.
| What Exists | What's Missing | What stÖkd Builds |
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Sprout / Hootsuite
"Dumb Pipes"
$3K – $15K/year
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✗ Strategic context
✗ "So what?" answers ✗ Raw data ownership |
Performance Engine with Strategic Inversion Logic
We don't just move data. We provide the weighting formulas (Impact Score, Stop Rate) that transform numbers into a narrative you can defend.
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Motion
"AI Insights + Notion Dashboards"
$200 – $500/month
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✗ Human-led strategy (AI hallucinations)
✗ Custom proprietary metrics ✗ Organic + paid correlation ✗ Explainable methodology |
Custom Strategy, Not Generic AI
Motion uses AI for insights (hallucination risk). We use human analysts with proprietary formulas you can verify. Plus: organic + paid correlation, web analytics integration.
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Brandwatch / Sprinklr
"Black Boxes"
$12K – $36K/year
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✗ Transparent methodology
✗ Explainable metrics ✗ Data you own |
Proof with Explainable Metrics
No opaque algorithms. You see the formulas. If we calculate a score, we explain why. Data sovereignty: you own the raw warehouse.
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Strategy Consultants
"High-Energy Advice"
$5K – $25K one-time
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✗ Technical execution
✗ Infrastructure to prove it ✗ Ongoing visibility |
Verdicts + The Infrastructure to Prove Them
Pithy advice AND the Python scripts and BigQuery pipeline that back it up. Not just what to do, but the evidence that you're right.
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Internal BI Teams
"Slow Dashboards"
$150K+ headcount
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✗ Speed + agility
✗ Strategic lens ✗ Marketing context |
10-Day Turnaround with Strategic Precision
A generalist sees "Reach." A performance strategist sees "Intent Decay." We install a Performance Engine, not just a dashboard.
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Pair with any dashboard subscription. No audit required. Get ongoing strategic analysis at the cadence that fits your workflow.
Available to any active dashboard subscriber. Start with the dashboard, add reporting when you're ready.