How It Works

Start With Clarity

Before we work together, we need to understand what's actually happening in your content. The first step is always the same: we look at your data, figure out what it means for YOUR goals, and give you access to your own stÖkd dashboard.

STATUS Interrogation Engine Ready
CAPACITY 3 Slots Remaining for February
Diagnostic Dashboard Preview
Custom engagement weighting
Your scoring adapts to your goals. High-intent actions get prioritized. Qualitative context matters.
Behavioral pattern detection
We track what your audience actually does. Resonance gaps. Intent decay. Friction points.
Strategic recommendations included
Every insight comes with context. Every metric ties to a lever you can pull.

Conceptual rendering. Actual deliverable format may vary.

The Inversion

You're Probably Tracking
The Wrong Things

Standard tools give you numbers. We give you answers.

What Everyone Else Does

The Problem

  • Numbers that don't answer "so what?"
  • You can't prove social ROI to leadership
  • No idea which posts actually drive business
  • Guessing what to do next
What We Do Instead

Forensic Diagnosis

  • Weighted interaction scoring based on your objectives
  • Proprietary stÖkd dashboard with daily data sync
  • Identify the "Digital Shadow" - what's actually driving intent
  • Clear Start/Stop/Scale verdicts you can act on today

Stop guessing. Start knowing.

Get Your Forensic Audit
How We're Different

You've got the numbers. Now what?

Other tools stop at the data. We start there.

What Exists What's Missing What stÖkd Builds
Sprout / Hootsuite
"Dumb Pipes"
$3K – $15K/year
Strategic context
"So what?" answers
Raw data ownership
Performance Engine with Strategic Inversion Logic
We don't just move data. We provide the weighting formulas (Impact Score, Stop Rate) that transform numbers into a narrative you can defend.
Brandwatch / Sprinklr
"Black Boxes"
$12K – $36K/year
Transparent methodology
Explainable metrics
Data you own
Forensic Proof with Explainable Metrics
No opaque algorithms. You see the formulas. If we calculate a score, we explain why. Data sovereignty: you own the raw warehouse.
Strategy Consultants
"High-Energy Advice"
$5K – $25K one-time
Technical execution
Infrastructure to prove it
Ongoing visibility
Verdicts + The Infrastructure to Prove Them
Pithy advice AND the Python scripts and BigQuery pipeline that back it up. Not just what to do, but the evidence that you're right.
Internal BI Teams
"Slow Dashboards"
$150K+ headcount
Speed + agility
Strategic lens
Marketing context
10-Day Turnaround with Forensic Clarity
A generalist sees "Reach." A forensic strategist sees "Intent Decay." We install a Performance Engine, not just a dashboard.
33x
Budget Defensibility
If your $1,500 audit helps justify $50K/year in social spend to the board with forensic proof.
13x
Platform Pivot Protection
If our analysis prevents you from wasting $20K on the wrong channel before you realize the resonance is elsewhere.
20+
Hours Saved Monthly
Stop exporting CSVs and building pivot tables. Get forensic insights without the manual labor.
The Real Question

Your content is probably great. But what's actually working?

You have budget. You have a team. Your content looks good. But you're still not sure which posts are moving the needle for your specific business. We help you find the 20% that's worth doubling down on.

What We Look At
Patterns, Not Just Posts

We find what your high-performing content has in common. Format, timing, topic. Patterns you can actually repeat.

What We Measure
Your Goals, Your Weights

What matters for an eCommerce brand is different from B2B SaaS. We weight metrics based on what YOU are trying to achieve.

What You Get
Answers You Can Use

Not a 50-page report. A dashboard with plain-English insights you can actually act on. And reference in your next board meeting.

This is the first step to working with stÖkd. We start with clarity before we scale anything.

Crisis Monitoring and Strategic Triage
What You Get

Answers, Not Just Data

Your analytics show you numbers. We show you what they mean for YOUR brand, your goals, and your next move.

"Are people actually listening, or just scrolling?"

We show you what your audience does after they see your content. Saves, shares, comments that lead somewhere. The engagement that might actually mean something for your business.

"I post consistently. Why isn't it working?"

Consistency isn't the problem. Relevance might be. We find the 20% of your content that's potentially building trust, not just collecting views.

"I don't know what to fix."

We identify where your audience might be getting stuck and where they might become advocates. Patterns you can investigate, questions worth asking.

Timeline: Dashboard access in 10 Business Days.

The Anchor

Clarity for the Quarter Ahead

$1,500 (One-time · Audit + Strategic Verdict)

90-day dashboard access + expert analysis delivered in 10 days.

Beyond the Audit

Ready for deeper insight?

The Forensic Audit gives you clarity. These add-ons give you direction.

Strategic Verdicts

Human-written Start/Stop/Scale recommendations for your next quarter. A strategist reviews your data and tells you exactly what to prioritize.

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Web Correlation View

Connect GA4 to see which social content actually drives website traffic. Finally answer: \"Is this turning into sales?\"

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Ongoing Dashboard Access

Continue tracking after your 90-day audit window. Monthly subscriptions available for clients who want sustained visibility.

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