About Me

The Strategist That Connects the Dots

I'm Jasmine Stokes, a social media strategist who spent six years building content systems, community frameworks, and crisis protocols for Meta, Whole Foods, Target, and USAA.

Now I bring that same enterprise-level thinking to small businesses and growing teams in Santa Fe and beyond. I build custom strategy infrastructure: the systems, frameworks, and processes that make your social presence sustainable, strategic, and actually tied to business goals.

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Digital Clarity, Human Insight

How I Got Here

This is the part where you expect me to say I've always known what I wanted to do. I didn't. But I always knew what I cared about: clarity, connection, and helping people communicate what matters.

My college degree is in Ayurvedic Medicine. Yes, really.

I was diagnosed with a rare chronic disability that affects my lymphatic system, and Western medicine, while lifesaving, didn't have all the answers. I stumbled into Ayurveda through nutrition & activities that support lymphatic health, fell down the rabbit hole, and eventually enrolled in the only accredited bachelor's program for Ayurvedic Medicine in the U.S.

Here's the thing people always ask me: "What does Ayurvedic Medicine have to do with social media strategy?"

The truth is they require the same lens: What's realistic for this person, in this context, right now? You can have the perfect content calendar, but if it doesn't fit your actual capacity, it's useless. I think holistically. I think in systems. I see patterns, connections, and opportunities others miss.

My Principles

How I Work

These are the non-negotiables that guide every client engagement, every strategy session, every framework I build.

Radical Candor

"Truth Over Comfort"

I'll tell you what's real, not what's polite, trendy, or wishful. Clarity is respect, and I won't let you build strategy on delusion.

Gut + Data + Systems Thinking

"Patterns Don't Lie"

I trust the signals: behavior, performance, feedback, intuition, and evidence. When the data and the gut line up, that's the direction.

Realistic > Idealistic

"Strategy Should Fit the Human"

A plan you can actually execute beats a "perfect" strategy every time. I build systems shaped around real capacity, not hypothetical versions of you.

Story is Infrastructure

"Everything Is Connected"

Every move must serve the narrative, the goal, and the larger system. If it doesn't fit the bigger picture, then it's out. It's that simple.

What I Actually Do

I'm a social media strategist and systems consultant. I specialize in strategic infrastructure, frameworks, and team enablement.

Strategic Audits & Roadmap

Strategic audits and roadmaps that show you what's working, what's not, and where your biggest opportunities are.

Content Architecture

Content architecture and messaging frameworks that give you repeatable systems for what to say and how to say it.

Platform Setup & Training

Platform setup and team training on enterprise tools like Hootsuite, HubSpot, Brandwatch, and Sprout Social.

Analytics Translation

Analytics translation and custom dashboards that surface only the metrics that matter for your goals.

Community Management

Community management frameworks that standardize how your team shows up, responds, and moderates.

Strategic Partnerships

Quarterly strategic partnerships for businesses that want ongoing guidance as they grow.

A Little More About Me

I live in Santa Fe with my partner and our two dogs, including Po'a, the newest addition from the Santa Fe Animal Shelter. This is the first place that's ever felt like home after living in 14 different U.S. cities over 31 years.

When I'm not working, you'll find me: running or hiking with the dogs, baking sourdough (mildly obsessed), training for a half marathon, or at La Choza approximately seven days a week.

What matters most to me beyond the work? Radical empathy and making space for people to be seen.

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