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Portfolio

Selected Works

Brand Strategy, Narrative Architecture, and Creative Systems.

Explore My Work

Case Studies Library

Deep dives into strategic transformations and narrative systems.

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Résumé Library

A collection of role-specific résumés tailored for different strategic focuses.

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Signature Frameworks

The methodologies and models I use to build resilient brands.

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Brand Strategy

Defining the core identity and strategic positioning for brands to ensure long-term growth and resonance.

Narrative Architecture

Structuring brand stories into cohesive systems that communicate value and build connection across all touchpoints.

Creative Systems

Developing scalable design and content frameworks that empower teams to maintain brand consistency effortlessly.

Selected Highlights

Story Sparks

Meta AI | Humanizing Technical AI Narratives

Translated complex, technical AI concepts into clear, human-centered stories and built the weekly “trust health” reporting system used by product and comms teams.

Meta Rebrand | Real-Time Narrative Stabilization

Managed live community sentiment and narrative clarity during the global Facebook → Meta identity shift, reducing confusion and strengthening narrative cohesion.

Friendsgiving Experience Prototype | Behavior & Sentiment Modeling

Designed a micro-community activation with live engagement loops to study participant behavior, sentiment triggers, and trust-building patterns in real time.